To keep dogs healthy by providing dogs with healthy nutritional meals. Encouraging healthy eating habits with natural foods of nature. Every successful product is the fruit of hard work, and this applies to Only Fur Paws. Intuition alone is not enough to create a product that people will love for their dogs and use. Researched, planned, and carefully thought out each meal is created to benefit a healthy life, lifestyle, and activity level for all dogs. Only Fur Paws was created out of love to help alleviate, and permanently remove allergies associated with the harmful and unsafe ingredients associated in cheap dog foods, and by dog food brands which lack the knowledge of what ingredients should be used for dogs as food, only safe ingredients. You also need to do your research, thinking, planning, differentiating yourself, and more. Write about some of the challenges you faced in designing this product and what steps you and your team took to overcome them.